Monday, July 30, 2018

JUUL Uses Politicians for Marketing (Part 1)

In a rambling push convention that recycled nearly every known lie, exaggeration and fable about JUUL starter kit and vaping, Massachusetts Attorney Common Maura Healey introduced a study of controversial San Francisco-based vape business JUUL Labs.



“I want to be obvious with the general public,” Healey said. “This is not about finding people to stop smoking cigarettes. This is about finding children to begin vaping. That's what these organizations are up to. They are employed in an attempt to get children dependent, get them addicted so they will have customers for the others of these lives.”

But every panicky political assault on JUUL only appears to simply help producer JUUL Laboratories grow more rapidly. Since April, when the matched campaign against JUUL light emitting diode by Reality Project and the Campaign for Tobacco-Free Children culminated in push conferences and Congressional warnings, the organization has taken a massive 70.5 percent share of the ease store/gas section vape market. JUUL's sales for the year ending September 14 capped $1.1 million, in accordance with Wells Fargo analyst Bonnie Herzog.



That million dollars didn't come from teenagers'allowances. In line with the CDC, just 14 percent of people smoked last year, down from 16 percent the year before — an amazing 12.5 percent drop in one single year. It could be silly to pretend that JUUL's skyrocketing sales didn't play a part in that. The young smoking decrease is even more dramatic. But Healey didn't let the improved health of smokers get in the way of her grandstanding.

“At the same time when lung cancer charges are decreasing around the world and adolescent smoking of conventional cigarettes reaches an all-time reduced, we are however viewing many organizations pick up the playbook of the tobacco organizations and search to promote to and get young people dependent,” she said.

As with all anti-vaping demagogues, Healey injected a lot of unintentional humor into her demonstration, especially when describing these products she showed photos of (mostly from Instagram). Explaining that the photographs (seen in the twitter below) “symbolize the measures to which these organizations are ready to attend industry these items to children,” she claimed e-liquid styles “smell and taste” like cotton candy and orange raspberry. She possibly hasn't tried tasting them.

In a single IG article, someone had shoved a JUUL right into a Sharpie as a joke. But Healey thinks it's a real professional solution — “a vape that's in the form of a Sharpie secret marker.” All the critical, child-worshipping educators and pediatricians on point with Healey nodded in disapproval. Any young juulers watching will need to have been coming on to the floor choking with laughter.

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